Deliver personalised offers and targeted marketing campaigns

Subscribers rely on their smartphones and apps. The voice and data services they consume, as well as their behaviour patterns, change all the time. To secure competitive advantage, CSPs must not only keep pace, they must be ahead of their customers.

CSPs need to constantly evolve their services. To do that, CSPs must obtain continuous understanding of the needs of different customer segments and be able to learn from what they do.

Polystar’s Marketing Insights solution enables CSPs to stand out from their competition. It helps to build closer customer relationships by giving customers the services and solutions they really want and need.

The Marketing Insights solution also supports data export interfaces and can be integrated into third party solutions, such as CEM or Big Data analytics tools, increasing their business value and ensuring valuable data is shared between core business processes.

With Marketing Insights, CSPs can:

Offer better price plans

Create bundles with relevant apps, services or devices

Upsell new offers

Measure the effectiveness of marketing campaigns

Build new partnership opportunities with OTTs and other providers