Focus on your most valuable customers

80% of Communication Service Providers revenue can be generated by just 20% of their customers. Minimising churn from the most valuable customer accounts is critical in order to protect this revenue.

To achieve this, and to deliver a better experience and special treatment to VIP and corporate customers, CSPs must obtain better insight into customers’ requirements and consumption patterns. They need to know which services are used and the quality levels experienced by users. By comparing actual with expected service levels, operators can take action more effectively in the event of issues and deliver a proactive, customised service to key accounts.

Polystar’s Corporate and VIP Analytics solution delivers rich data and insight, giving CSPs the information they need to deliver a better, more personalised experience to key customers. It provides information about application usage, service levels and behaviour patterns. This insight can also be used to support upselling and cross-selling programmes, enabling more accurate marketing and better ROI.