Focus on your most valuable customers

80% of Communication Service Providers’ (CSPs’) revenue can be generated by just 20% of their customers. Minimising churn from the most valuable customer accounts is critical in order to protect this revenue.

To achieve this, and to deliver a better experience and special treatment to VIP and corporate customers, CSPs must understand their customers better. They need to know which services are used and how well they work. By comparing actual with expected service levels, CSPs can take action more effectively in the event of issues and deliver proactive, customised service to key accounts.

Polystar’s Sales Insights solution delivers the insights needed to deliver a better, more personalised experience to key customers. It provides information about application usage and service levels. This insight can also be used to support up- and cross-selling programmes, enabling more accurate marketing and better ROI.