Deliver personalised offers and targeted marketing campaigns

Subscribers rely on their smartphones and apps. The voice and data services they consume and their behaviour patterns change all the time. To secure competitive advantage, Communication Service Providers (CSPs) must not only keep pace, they must be ahead of their customers
CSPs need to constantly evolve their services. To do that, CSPs must obtain continuous understanding of the needs of different customer segments and be able to learn from what they do.

With Marketing Insights, CSPs can:

  • Offer better price plans
  • Create bundles with relevant apps, services or devices
  • Upsell new offers
  • Measure how the effectiveness of marketing campaigns
  • Build new partnership opportunities with OTTs and other providers

Marketing Insights enables CSPs to stand out from their competition. It helps to build closer customer relationships by giving customers the services and solutions they really want and need.