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OVERVIEW

The ability to pro-actively monitor customer experience is vital in environments where ARPU is dropping and churn is increasing. Considering it is nearly ten (10) times more costly to win a new customer than to retain one, operators can significantly improve their return on investment with a well implemented customer assurance strategy.

           

BUSINESS VALUE

Our Customer assurance solution provides operators with complete end-to-end visibility of services (voice, SMS, video, data session, etc.) as experienced by individual subscribers, subscriber groups and VIP accounts. Customisable dashboards provide real-time information to company management, marketing, customer care and sales departments about customer experiences on key revenue-generating services.

Real-time alarms in the event of service degradation enable pro-active management and resolution of network and service performance issues before they impact prioritised customers. All this promotes increased satisfaction, long-term retention and subscriber loyalty.